Adidas Takes Flight at the Super Bowl

Revelator was thrilled to be involved in the Adidas identity and engagement projects at this year’s Super Bowl. They had a huge footprint in Las Vegas. And Adidas athlete Patrick Mahomes’ role in the game only helped. Adidas also sponsored a key Field Day event with The Boys and Girls Club and brought a tremendous number of other their athletes along for the ride. Not to mention that giant sponsorship on the Sphere. We love the Adidas brand and jumped at the chance to work with our friends at the We Are Social agency to help create an amazing collection of content at the Super Bowl.

This year, Adidas took center stage, telling the electrifying story of the unique week in Las Vegas and empowering a fleet of their athletes and influencers to celebrate one of the world’s biggest sporting events. We Are Social is an incredible creative partner, and they trusted our production expertise and social media capabilities to help elevate the multiple social stories that needed to be told with this exciting mix of athletes and celebrities. Through a series of social media pieces, we helped Adidas showcase its winning spirit, capturing the essence of athleticism and philanthropy.

The entire week was an exciting chance to tell some great stories, weaving together the threads of the brand, its community outreach, and their involvement in the big game. Helicopter aerial shots, Hi8 DV cameras, photography, and nimble GoPros, created a diverse visual language for our stories, which were plugged into the heart of the action, ready to immortalize important moments throughout the week. But it wasn’t just about the game; it was about the stars who illuminated the exciting week. With icons like Patrick Mahomes, Chelsea Gray, and Zinedine Zidane in the Adidas lineup, each video crackled with energy and exciting talent. Their presence infused our videos with magnetism, drawing viewers into the heart of the Adidas narrative.

Behind the scenes, our team of editors worked tirelessly to sculpt these raw moments into a variety of compelling and exciting Adidas content. With an eye for detail and a passion for storytelling, our edit team created a busy buffet of social stories with emotion and excitement. But it wasn’t just about the athletes and celebrities; it was about authenticity, about giving back, and connecting with people.

Through our videos, we didn’t just showcase Adidas as a brand; we invited viewers to join us on a journey of passion and philanthropy. Adidas has teamed up with the Boys & Girls Clubs of America in support of a two-year partnership that will grant $1 million to Boys & Girls Clubs of America to allocate across Clubs representing majority under-resourced Black and Latinx communities in the U.S. In celebration of this partnership, Super Bowl weekend kicked off with a bang at the Adidas Field Day, where kids from a local club were able to participate in a day of play and also interact with an all-star lineup of Adidas athlete partners, who discussed how they navigate and overcome the pressure associated with sport. We were there to capture the organic, joyful, and thrilling day of play.

When it was all said and done, we created dozens of video deliverables for a wide variety of platforms in the Adidas media plan. We Are Social’s campaign strategy was built to inject our robust video deliverables into an incredible media plan, full of cultural intelligence and tremendous social engagement that helped Adidas put their best foot forward.