Jasmine Quiñones is a social-first director and filmmaker whose work blends the grit of skate culture with emotionally honest storytelling. Working across commercial, branded content, short-form video, and social media campaigns, she brings a distinctly cinematic approach to content created for Instagram, TikTok, YouTube, and digital platforms. Drawing from her experiences as a queer Puerto Rican filmmaker, she creates films that explore identity, resilience, ambition, and the complexities of human connection.
Her visual style combines documentary authenticity with cinematic composition, resulting in work that feels raw, immediate, and intentional. Jasmine’s commercial and branded content projects have included collaborations with brands such as Nike, Adidas, Ladder, FUJIFILM, and RØDE, often bringing together sports, lifestyle, skate culture, and authentic storytelling through a distinctly personal lens.
As a social-first director, Jasmine understands how filmmaking translates across traditional commercial production and the fast-moving language of social media. Her experience creating short-form and digital content gives her an instinct for work designed to connect with audiences across TikTok, Instagram Reels, YouTube, and other social channels, while still maintaining the craft and visual storytelling of larger brand campaigns.
In addition to her directing work, Jasmine has built a dedicated audience through educational and behind-the-scenes filmmaking content, reaching nearly 80,000 followers across YouTube, TikTok, and Instagram. Her original films, including Push, New Year, Same Me, and The Side Effects of Heartbreak, reflect an ongoing exploration of identity, self-discovery, and personal growth.
Whether directing social-first branded content, commercial campaigns, or developing narrative work, Jasmine is drawn to stories that inspire people to challenge their limitations and embrace who they are. Her films seek to create genuine emotional connection while celebrating the beauty, struggle, and possibility found in everyday life.
