Better Mortgage / Detective
AGENCY: ButterCo
SERVICES: Video Production, TV
Commercials, Brand Films, Music Videos,
Lifestyle Videos, Technology Videos.
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Work can be hellish, but when Ad Age selects your new Better Mortgage campaign as their Editor’s Pick? Well, we consider that a reprieve. We created the set of Better Mortgage commercials for our agency friends at ButterCo.
The Set-Up
The spots combine heightened scenarios with creativity, and they deliver a clear, engaging message. Since daily stress levels are higher than ever, ButterCo and Better Mortgage embraced a bold approach to reach their audience. As a result, we eagerly partnered with them on this refreshingly comedic mortgage campaign. Humor and relief now make the often daunting mortgage process feel much more approachable and less intimidating.
In the “Detective” spot, directed by Matt Muir, the ad highlights a high-stress profession. A detective, after successfully solving a complex case, soon faces the challenge of getting a mortgage. Fortunately, Better Mortgage steps in, simplifying the process and offering him some much-needed relief.
Volume Stage Production
To bring the detective’s world to life, Revelator used volume stage production, a cutting-edge technology. The team designed intricate virtual environments, which perfectly matched the character’s high-stress atmosphere. Additionally, the volume stage allowed for dynamic, photorealistic sets to be adjusted in real-time. This flexibility not only kept the visuals high-quality but also sped up production significantly. As a result, the approach streamlined the entire process, meeting both time and budget goals efficiently. The volume stage production commercial balanced absurdity with realism, which helped ground the humor in a visually striking, authentic environment.
Creative Approach
The campaign’s writing shines precisely because of its simplicity and sharpness. Moreover, the ad focuses on the detective’s dry humor and growing frustration. His delivery of the word “fissure” feels absurd but remains subtle, blending comedy with the pressures of real life. Revelator, once again, designed detailed virtual environments and shot the ad on a volume stage at Virtigo Pictures in Austin. The moody, cinematic backdrop enhances the quirky yet grounded tone of the spot.
Working closely with ButterCo and the actors, Revelator fully embraced the absurdity while maintaining sharp, purposeful humor. Consequently, the campaign entertains and reassures homebuyers, showing that Better Mortgage can make even life’s most stressful moments more manageable. With humor and simplicity, Better Mortgage truly stands out.
