Directed by Sarah Brennan Kolb, this promo for Sarah’s Dickies video series “Where’d You Get Those Dickies?” offers an intimate glimpse into the life of Lizz Muñoz. Lizz is a third-generation Chicana mechanic whose story bridges heritage and ambition. As part of Dickies’ 100th-anniversary celebration, this piece highlights how the brand’s workwear is more than just clothing — it’s a symbol of resilience, identity, and lasting legacy.

The series also features Tanner Cude, a modern cowboy preserving over a century of family ranching through innovation, showing his daughters how resilience shapes legacy. Meanwhile, Johnny Brasley and the Parisite skate community transform struggle into strength, building a thriving haven for skaters that stands as a testament to collective perseverance and creativity.

The promo for Lizz features her and her friends, among the hum of engines and clank of tools underscoring Lizz’s daily grind. Her Dickies are worn and stained, a testament to the labor and love she pours into her craft. Kolb’s direction captures the raw beauty of the workspace, where tradition and personal expression collide — with Lizz sporting elements of lowrider culture, hip-hop influences, and skateboarding style alongside her mechanic’s uniform.

Through candid interviews, Lizz reflects on what it means to carry her family’s legacy forward. Her grandfather’s hands once turned the same wrenches, and now she continues that work, infusing it with her own identity. She speaks of the pride in her roots and the strength it takes to navigate a male-dominated industry, all while embracing the evolving cultural landscape that shapes her.

The promo seamlessly connects Lizz’s personal narrative to Dickies’ broader mission — honoring communities who have built America by hand while shaping its future. The closing moments show her driving through town, the sky burning gold, her Dickies still covered in the day’s work. It’s a powerful visual metaphor for endurance and evolution. Dickies, Lizz Muñoz, and family pride made for an authentic deep-dive into the culture.

This promo is more than a spotlight on workwear; it’s a tribute to the communities, cultures, and individuals like Lizz who make Dickies their own — generation after generation.