How Things Add Up
To call FÖDA a “brand consultancy” or a “graphic design shop” is doing them a little bit of a disservice. They research and consult on brand, ethnography, naming, positioning, and design. And what always floors us is the research. In their own words… “In the absence of contextual information, design and strategy relies wholly on inspiration; unlikely to elicit change, doubtful to prove an advantage. Research—knowing—creates advantages.” So director Matt Muir made sure our research into their portfolio, studio work flow, and strategy would make the designers at FÖDA proud. The result was this 2018 Addy Award winning brand narrative.