Our agency friends over at Somnio approached us with an idea to bring IBM’s new insurance platform to life. Revelator director Matt Muir worked with the ad agency to make sure each spot was designed to emphasize how the platform makes the life of both the insurer and the insured easier with these new capabilities. A rigorous pre-production process that included extensive casting sessions, wide-reaching location scouts, and a collaborative storyboarding approach resulted in an atmospheric and grounded campaign. A campaign made up of four unique vignettes, each centering around one person, and each showcasing different applications of IBM’s platform. Watch the 3 other campaign spots below!