IBM / Watson Analytics: Eva

AGENCY: Somnio

SERVICES: Video Production, TV
Commercials, Brand Films, Music Videos,
Lifestyle Videos, Technology Videos.


We worked with the nice agency folks at Somnio to create 5 unique ads for IBM.  The ads illustrate how Watson Analytics helps small business owners solve problems and find opportunities in the process.


The project generated 46+ million impressions across 4 unique social platforms, with 8,380+ Facebook followers in 33 days.  It drove 3,031 freemium registrations/leads in 65 days – 150% to goal.

Achieved a signup form/landing page conversion rate of 19% in Q3.

Drove over 15,000 audience members to signup form/landing pages.
Earned over 26,000 blog views across 10 unique Feature Articles and Blog.
Built a community around the Watson Analytics brand.
Attained a net click-through rate of .66% across 4 unique social platforms.
Built an ecosystem of high-quality, persona-focused assets that appreciate in value over time.