Indian Motorcycle approached Revelator because they knew the next generation of riders deserves a bike like the Scout Rogue. We love working with our friends at Indian and knew right away that the creative approach to their new Rogue campaign should establish a new kind of tone for a new generation of riders. This campaign is an invitation to a group that knows how to express their individuality and creativity. Revelator director Matt Muir took a direct and unapologetic approach that speaks specifically to this younger audience’s demand for authenticity. An aggressive visual style, naturalistic lighting, dynamic riding shots, stylish locations, and rigorous casting help bring this message to the next generation of riders.