Spoon / Hot Thoughts

AGENCY: Revelator

SERVICES: Video Production, TV
Commercials, Brand Films, Music Videos,
Lifestyle Videos, Technology Videos.


Matador Records recording artist Spoon needed something different for their new track Hot Thoughts.  So Revelator created this music video for the lead single and title track off of their newly released album. From our initial discussions with the band and their management, the idea of a lo-fi approach was always at the forefront. Revelator director Matt Muir was inspired by the series of shows Spoon was playing at an old Austin haunt of theirs, the now defunct “Old Emo’s.” The band lovingly re-dubbed the club “Eno’s” in honor of their drummer, Jim Eno.  So, a couple of VHS tapes and disposable cameras later, we had a music video.